How Attention is the New Currency — The Science of Attraction
In the digital age, our attention is more valuable than ever. The amount of time we have to read, watch, listen and participate in almost every facet of life has exploded.
This increase in the number of stimuli has only made it more challenging to filter through all that stuff and find the things that are worth our time. But this is changing fast.
People are increasingly willing to pay for things that make them feel good inside — and when you strip away everything else — the price becomes pretty clear: attention is the new currency.
People Are Increasingly Willing to Pay for Things That Make Them Feel Good Inside
This might sound a little woo-woo if you are not already on board with the idea, but here is the thing: today’s consumers are not as interested in products that give them the bells and whistles — they want the stuff they use to make them feel good.
You do not need to be a fashion expert to know that the rise in athleisure wear and natural beauty products reflects this shift.
Brands that can tap into this new desire for authenticity have an opportunity to shine.
When the selling of a product is no longer just about convincing us to buy it but instead convincing us that it makes us feel a certain way, it is a game changer.
The Price Is Clear: Attention is the New Currency
We have all heard about the $1 trillion digital ad industry and how brands spend insane amounts to attract our attention.
But this attention is not just for sale: it is valuable.
So how much is it worth?
It all depends on where you are trying to get it from. If you are trying to get someone’s attention from the back row of the auditorium, it is nearly worthless.