How Attention is the New Currency — The Science of Attraction
Keeping people riveted is the key to success in today’s digital world.
In the digital age, our attention is more valuable than ever. The amount of time we have to read, watch, listen and participate in almost every facet of life has exploded.
This increase in the number of stimuli has only made it more challenging to filter through all that stuff and find the things that are worth our time. But this is changing fast.
People are increasingly willing to pay for things that make them feel good inside — and when you strip away everything else — the price becomes pretty clear: attention is the new currency.
People Are Increasingly Willing to Pay for Things That Make Them Feel Good Inside
This might sound a little woo-woo if you are not already on board with the idea, but here is the thing: today’s consumers are not as interested in products that give them the bells and whistles — they want the stuff they use to make them feel good.
You do not need to be a fashion expert to know that the rise in athleisure wear and natural beauty products reflects this shift.
