Apple Unexpectedly Announces RCS Support Beginning Next Year

Knight Writer
2 min readNov 16, 2023
Photo by Adem AY on Unsplash

Today, Apple’s unexpected announcement of support for the RCS messaging standard, which will enhance Android phone interoperability, stunned the entire industry.

What is RCS?

RCS, which stands for Rich Communication Services, is a communication protocol utilized between mobile telephone providers and phones.

Its primary objective is to substitute SMS messages with a more comprehensive text-message system, which allows for in-call multimedia transmission, phonebook polling for service discovery, and phonebook polling.

The superiority of iMessage’s blue bubbles to Android’s green bubbles has influenced the iPhone versus Android decisions of a considerable number of purchasers.

In recent years, Google has implemented a pressure campaign to convince Apple to adopt the standard. Even more, senior vice president Hiroshi Lockheimer accused Apple of impeding the industry’s progress and pressuring users to purchase iPhones with iMessage.

Apple CEO Tim Cook refuted these demands, stating that the company’s customers are not pressuring it to implement the standard with great effort. If you desire blue bubbles, he advised you to purchase an iPhone.

Presently, that position has shifted. The organization issued the subsequent statement to 9to5Mac at present.

We plan to incorporate support for RCS Universal Profile, the prevailing standard published by the GSM Association, later in the following year.

It is our conviction that the RCS Universal Profile will provide an enhanced level of interoperability in comparison to SMS or MMS.

Here’s a look at some of the features RCS will enable:
● Rich Media and File Sharing: Unlike traditional SMS, RCS allows users to send high-resolution photos, videos, and audio messages.
● Group Chat Functionality: RCS supports advanced group chat features similar to what’s found in modern messaging apps.
● Read Receipts and Typing Indicators: It can show when a message is read and when the other person is typing.
● Video Calls and Location Sharing: Users can initiate video calls and share their location directly from the messaging app.
● Enhanced Business Messaging: RCS…



Knight Writer

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