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A Look at Apple’s Reasons for Not Creating a Google-Type Search Engine.
In a court statement earlier this week, Apple laid out three reasons why they had no plans to create a search engine competing with Google.
Apple's Monday application to intervene involved the impending U.S. antitrust trial against Google over search engine algorithms.
According to SVP Eddy Cue’s motion, if the government's recommended remedies were implemented, Apple would be unable to continue providing products that meet its users' needs and would also be prevented from obtaining any revenue share for distributing Google Search.
According to Apple, if Google cannot share search revenue, the company will have to decide between removing Google from Safari or letting consumers choose Google as a search engine option without receiving any remuneration.
Eliminating Google would be bad for Apple and its customers as Google is more popular than its competitors.
According to Cue, the government seems to think that Apple will create its search engine if revenue-sharing arrangements between the two businesses are banned.
He went on to say, “It is improbable that Apple will elect to create a search engine in the future, regardless of what remedies are issued in this case,” after outlining the distinct…
